June PR Campaign Round Up

…and with it came the longest day of the year.

While many are logging off for a well-earned break, the creative world hasn’t hit pause. June delivered some seriously scroll-stopping work.

This month, we delve into the likes of Oasis celebrations, marketing truths, cancer awareness, and female empowerment; there’s plenty to unwrap.

How could we not include Aldi’s brilliantly cheeky rebrand in this month’s round-up, and as big Oasis fans over here at Flaunt, this one really caught our eye. To honour Oasis’ homecoming gigs, the supermarket did a cheeky, Mancunian makeover of its Prestwich store, renaming it ‘Aldeh’ in true local style. Complete with “Aldimania” bucket hats, limited-edition “Supernova” champagne, and “Wonderwall” lager, the fun nostalgia-packed PR stunt struck the perfect chord with shoppers and fans alike. It was bold, playful, and perfectly timed, creating a social buzz across the UK. Once again, Aldi proves it is not just a supermarket but knows exactly how to tap into pop culture.

How could we not include Aldi’s brilliantly cheeky rebrand in this month’s round-up, and as big Oasis fans over here at Flaunt, this one really caught our eye. To honour Oasis’ homecoming gigs, the supermarket did a cheeky, Mancunian makeover of its Prestwich store, renaming it ‘Aldeh’ in true local style. Complete with “Aldimania” bucket hats, limited-edition “Supernova” champagne, and “Wonderwall” lager, the fun nostalgia-packed PR stunt struck the perfect chord with shoppers and fans alike. It was bold, playful, and perfectly timed, creating a social buzz across the UK. Once again, Aldi proves it is not just a supermarket but knows exactly how to tap into pop culture.

CD Leganés made headlines on and off the pitch with a bold awareness stunt that grabbed attention and got us talking. Ahead of their La Liga clash with Barça, the Spanish club took a cheeky yet powerful stand by wearing shorts featuring the Testicular Cancer Society logo, positioned front and centre. Testicular cancer is the most common cancer among young men, yet it is still shrouded in awkward silence, so Leganes decided to take a stance and break that taboo, turning a usually private issue into a public statement during the team’s entrance and lineup photo. Although match officials later required the shorts to be changed, the message was already loud and clear: check yourself. A clever, “ballsy” bit of PR that smartly mixed humour with real world impact.

Watch the video HERE.

The LEGO Group challenged gender stereotypes this June with its new campaign, “She Built That”, which reimagined Run-DMC’s 1983 hit “It’s Like That” to celebrate female creativity and empowerment. After revealing that a shocking 80% of adults think that boys are better builders than girls, the initiative aims to inspire women worldwide to see themselves as builders and creators. In addition to the music video, LEGO has honoured women behind iconic London landmarks by placing commemorative plaques at sites like the London Eye and Waterloo Bridge. The campaign also ran an immersive two-day pop-up event at London’s South Bank, offering girls a space to engage in creative activities through dance, music, and building.

Watch the video HERE.