This month, the Peppa Pig universe got even cuter with Baby Evie’s arrival, and we couldn’t get enough! What started with a surprise pregnancy announcement on Good Morning Britain back in February turned into a full-blown media moment that captivated audiences worldwide.
From a gender reveal at Battersea Power Station to a royal style birth announcement (yes, with a town crier), the campaign pulled out all the stops. Hello! and Grazia added the celeb sparkle, with Mummy Pig revealing Baby Evie’s name in an exclusive interview.
Blending nostalgia, modern storytelling, and clever media moments, this campaign reminded us that even animated families can dominate headlines and hearts.