May PR Campaign Round Up

May has arrived with longer days, lighter moods, and the promise of summer just around the corner.

As gardens burst into colour and calendars fill with long weekends, brands are tapping into the seasonal shift with clever, timely campaigns that are setting the tone for the months ahead.

We’re taking a look at our favourite campaigns that have been popping up in May. From Peppa Pig’s pregnancy to Taco Bell Vinted parcels, there’s a variety of campaigns to shout about this month!

Peppa Pig's baby reveal

This month, the Peppa Pig universe got even cuter with Baby Evie’s arrival, and we couldn’t get enough! What started with a surprise pregnancy announcement on Good Morning Britain back in February turned into a full-blown media moment that captivated audiences worldwide.

From a gender reveal at Battersea Power Station to a royal style birth announcement (yes, with a town crier), the campaign pulled out all the stops. Hello! and Grazia added the celeb sparkle, with Mummy Pig revealing Baby Evie’s name in an exclusive interview.

Blending nostalgia, modern storytelling, and clever media moments, this campaign reminded us that even animated families can dominate headlines and hearts.

Gymshark turns patches into fashion at Londrette Pop-up

Over the Bank Holiday weekend, Gymshark brought serious creativity (and community vibes) to East London with a pop-up that had everyone talking… and stitching.

They transformed Frank’s Sandwich Shop into a retro laundrette and tailor shop where Hyrox finishers could get their race patches sewn onto Gymshark hoodies on the spot. A nostalgic nod to founder Ben Francis’s roots, the experience blended clever brand storytelling with tactile, personal reward. Oh, and the washing machines were token-operated!

Puresport joined the fun with “Electro-Whites” electrolyte drinks served in detergent-style cartons, perfect for post-race recovery.

This campaign was a clever, community-first experience that turned race day thrill into wearable pride. Gymshark proves once again that they’re not just about gym wear, they’re about gym culture.

Taco Bell serves up a side of sustainability with free packaging for resellers

Just when we thought we’d seen it all, Taco Bell flipped the script on sustainability and fashion resale with a one-day pop-up that turned fast food packaging into eco-friendly shipping solutions.

In a move that’s as unexpected as it is clever, Taco Bell transformed its Baker Street branch into a DIY packaging station, offering free paper bags and supplies for fashion resellers to ship their pre-loved items.

The twist?

The bags were Taco Bell branded, adding a playful touch to the process and because no good deed goes unrewarded, each reseller walked away with a free crunchy taco.

This campaign isn’t just about reusing packaging, it’s about rethinking how brands can support the circular economy in surprising ways. A reminder that sustainability doesn’t have to be serious, it can be fun, engaging, and yes, a little bit cheeky.

Asics signs first ever canine ambassador

ASICS has just unleashed a new kind of brand ambassador, Felix the Samoyed. This fluffy fitness icon is now the official “spokesdog,” leading the charge for movement of mind.

Backed by research from King’s College London, ASICS highlights that dog owners have 20% higher wellbeing scores, log 35% more weekly exercise, and 65% say their dog motivates them to be active. Felix perfectly embodies this bond, proving that our furry friends are the ultimate wellness influencers.

Felix’s appointment is a nod to ASICS’ core philosophy: “Anima Sana in Corpore Sano”, a sound mind in a sound body. The brand celebrates the joy and motivation our four legged pals bring to our fitness journeys.

Flaunt loves a good furry friend, and this campaign is absolutely paws-itively perfect in our book!