A Day at the Women in Tech SEO Festival 2025

Written by Mackenzie

Our day at Women in Tech SEO

Just last week, myself and our Technical SEO Lead, Georgia, had the pleasure of diving into the vibrant world of the Women in Tech SEO Festival at London’s Barbican Centre. This event is a real gem in the SEO calendar, championing diversity and giving a mic to voices reshaping the SEO landscape.

Fun Facts and Phenomenal Talks

The day kicked off with Alice Rowan delivering a cracking session on the do’s and don’ts of SEO-friendly website copy. She had us all rethinking our approach to content in a way that only Alice can!

Next, Rebecca Yu took the stage to shed light on the crucial aspect of SEO migration. Her talk was a treasure trove of tips, making what could have been a dry topic something we all actually enjoyed!

One of the day’s highlights was Naomi Francis-Parker, who showed us how tweaking product categories with faceted navigation could seriously spice up our SEO game. She made a complex topic accessible and engaging, and the strategies were not just smart; they were cleverly budget-friendly, too!

After a refreshing lunch, Meg Sharma captivated us all by demonstrating how to leverage social trends for dynamic SEO strategies. Shola Kaye closed the day with her empowering talk on career boldness, inspiring us all to pursue our professional ambitions with renewed vigour.

"The festival wasn't just about gaining knowledge; it was a celebration of community, insight, and empowerment, buzzing with the collective energy of forward-thinking professionals eager to drive change."

Mackenzie Brook, Content Operations Manager

Here are our top 10 takeaways from a day full of eye-opening insights:

Long-tail keywords need not be used exactly as they appear.
Early communication is crucial for a successful website migration.
Effective communication across SEO and PPC teams is a vital skill.
Identify what drives your audience’s engagement.
Implement tracking for faceted navigation to gauge interest.
Use storytelling to foreground challenges early.
Value the contributions of your team members.
Accessibility is not a YOU problem.
Recognising trends is essential for understanding them.
Flexibility in plans is necessary; reassess and adapt as needed.

Georgia created a TikTok which showed how we spent our day, head over there to take a look!

Afternoon Insights and Innovations

Post-lunch (and yes, the food was as good as the talks!), the sessions shifted up a gear. Meg Sharma talked about turning social media trends into SEO gold, sharing insights that had us frantically scribbling notes.

Sophie Fell then explored how PPC and SEO can play nicely together to achieve goals. It was an eye-opener and had us all planning to break down silos the minute we got back to the office.

The closing sessions, especially Lyssa-Fêe Crump’s talk on accessibility in SEO, were not only enlightening but also inspiring. They reminded us why inclusive practices matter so much in our work.

Not Just Talks - Real Connections

Between the brilliant sessions, we could mingle, meet new faces, and swap stories. We all had the chance to mingle with SEO pros from various backgrounds, from agency bigwigs to in-house gurus and independent consultants. Each person brought a unique perspective to the table, sparking lively discussions and fresh ideas.

Why We're Already Looking Forward to Next Year

Attending the Women in Tech SEO Festival wasn’t just an educational day out; it was a blast! We came back with new ideas and renewed enthusiasm for what we do and why diversity in tech matters. If you want to stay on top of SEO trends while having a fantastic time, mark your calendar for next year’s festival.

For more details on the festival and to stay ahead of next year’s dates, check out the Women in Tech SEO Festival. This is one event you won’t want to miss!

#WTSFest #WTSFest2025

Mackenzie Brook

Content Operations and Team Manager

Our food blogging influencer with the best food recommendations. "The world is forever evolving and becoming more digital - this is a chance to be ahead of this movement." A leap-year baby with a degree in art (her skills at our paint and sip put everyone to shame).

Author

Our day at Women in Tech SEO

Fun Facts and Phenomenal Talks

Afternoon Insights and Innovations

Not Just Talks - Real Connections

Why We're Already Looking Forward to Next Year