"If you want to succeed, double your failure rate" - Tom Watson - CEO of IBM

We believe there is more value in learning from failure than there is learning from success. That's why we have formalised a process for embracing controlled failure, we measure experiments company wide and to take that one step further we publicly publish the failure rate each month.

This process keeps us on the forefront of digital strategy in an age where the pace of innovation is extreme. Our learnings allow us to confidently and continuously deliver the best possible results for our clients and make sure we always deliver the benefits of the latest advancements in the digital space.