A Podcast by
Flaunt Digital.

Unfiltered agency truths, marketing gold, CEO stories, branding insights. Yorkshire-style. No BS. Just Flaunt Digital.

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our latest.

Why Being a B Corp Isn’t Just a Badge – It’s a Business Model

78 - Lee and Alex (Banana Moon)

Why Being a B Corp Isn’t Just a Badge – It’s a Business Model

Lee is joined by Alex Grace, CEO of Banana Moon Clothing, to discuss all things B Corp certification and answer the question: What does it mean to run a B Corp business? This episode is packed with insights to help you understand what it takes to run a truly purpose-driven business.

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What to Do When Your Marketing Plan Goes Wrong

77 - Lee and Polly

What to Do When Your Marketing Plan Goes Wrong

Polly and Lee dive deep into the chaos that ensues when marketing doesn’t go according to plan. Whether you’re a marketer at an agency or steering the ship in-house, tune in to learn how to pivot effectively, align your team’s vision, and turn potential disasters into strategic wins.

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How Behavioural Science Shapes Marketing Strategies

76 - Lee and Polly

How Behavioural Science Shapes Marketing Strategies

Why does influencer marketing work so well? What makes some brands build long-term loyalty while others burn out on short-term gains? It all comes down to behavioural science. Lee and Polly explore how psychology influences every aspect of marketing.

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Leadership, Tech and Unconventional Thinking with Andy Crossley

75 - Lee and Andy (Oakland)

Leadership, Tech and Unconventional Thinking with Andy Crossley

Lee is joined by Andy Crossley, one of the Directors and CTO for our wonderful client, Oakland. Andy discusses his childhood, education, and work experience and how it set him up with the knowledge and tools to run a business.

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Essential Skills Every Digital Marketer Needs

74 - Lee and Polly

Essential Skills Every Digital Marketer Needs

Lee and Polly break down the essential skills every digital marketer should master. From skills that separate great marketers from the rest, the role of AI in the marketing landscape and the the truth about marketing degrees, Lee and Polly have got you covered.

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Can Organic Content Still Compete with Paid Ads?

73 - Lee and Dan

Can Organic Content Still Compete with Paid Ads?

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72 - Lee and Dan

Balancing Brand Awareness and Direct Selling

We explore how to balance long-term brand building with short-term direct selling, including the pitfalls of focusing too heavily on performance marketing, the role of community in loyal customers, and how brand awareness can make your marketing spend more efficient.

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The Rise of Print Magazines: Supermarket Marketing Done Right.

71 - Lee and Dan

The Rise of Print Magazines: Supermarket Marketing Done Right.

Lee and Dan take a closer look at how supermarkets like Aldi and Lidl have transformed their brands—and ask: What can other businesses learn from their approach? They unpack the rise of print magazines as a powerful tool for engaging audiences.

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2024 in Review: Marketing Trends That Defined the Year (and What’s Next in 2025)

70 - Lee and Polly

2024 in Review: Marketing Trends That Defined the Year (and What’s Next in 2025)

Lee and Polly reflect on the biggest marketing trends of 2024 and what’s set to dominate in 2025. From the rise of AI and the explosion of social shopping to the resurgence of authentic, human-driven marketing, they unpack what worked, what didn’t, and what to expect next.

Does industry experience matter when choosing an agency?

69 - Polly and Dan

Does industry experience matter when choosing an agency?

Polly and Dan tackle a question almost every business asks when hiring a marketing partner: Does industry experience matter? They explore the pros and cons of working with an agency that knows your sector inside and out versus one that brings fresh perspectives from other industries.

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Decoding Ad Spend: What You Need To Know

68 - Lee and Chris (Flaunt Digital)

Decoding Ad Spend: What You Need To Know

Lee and Chris Hodgson (COO at Flaunt Digital) dive into the world of ad spend, breaking down how to allocate budgets effectively, navigate the balance between brand and performance marketing, and adapt to a rapidly changing digital landscape.

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What Your Marketing Agency Should Be Accountable For.

67 - Polly and Dan

What Your Marketing Agency Should Be Accountable For.

Polly and Dan tackle a critical topic for businesses investing in marketing partnerships: What should your marketing agency be accountable for? From setting clear KPIs to fostering transparency and adaptability, Polly and Dan explore how to ensure your agency delivers on its promises.

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Building the Right Digital Marketing Team

66 - Polly and Dan

Building the Right Digital Marketing Team

Polly and Dan tackle a critical topic for growing businesses: How do you build the right digital marketing team? From identifying essential roles to fostering a collaborative culture, Polly and Dan explore how to create a team that aligns with your business size, goals, and growth plans.

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65 - Lee and Polly

Social Media in Your Marketing Strategy

How much social media is enough for your business? With a landscape full of platforms and endless content possibilities, it’s easy to feel overwhelmed. Lee and Polly break down how to strike the right balance and create a social media presence that supports your brand goals.

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64 - Dan and Lee

What Effective Marketing Goals Should Look Like.

Every business needs a marketing strategy, but are yours effective? Lee and Dan break down what it takes to define and maintain strong marketing goals, from aligning with business objectives to making adjustments when the market shifts.

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Do You Need a Marketing Agency? Key Signs to Look For

63 - Lee and Dan

Do You Need a Marketing Agency? Key Signs to Look For

Do you need a marketing agency? With the rise of in-house teams, freelancers, and AI tools, the marketing landscape is more crowded than ever. We break down the key signs that it might be time to bring in an agency, and when it may not be the right time.

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From Sound to Strategy with KEF’s Sarah Yule

62 - Lee and Sarah (KEF)

From Sound to Strategy with KEF’s Sarah Yule

Join Lee at the KEF Music Gallery London, with Sarah Yule - the Marketing Director for KEF Europe and General Manager of KEF Music Gallery. This episode is JAM-PACKED with insights into creating a strong brand, commercial decision-making and managing failures.

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The End of 3rd Party Cookies: What It Means for Marketers

61 - Lee and Dan

The End of 3rd Party Cookies: What It Means for Marketers

The digital marketing world has been abuzz since Google’s announcement to delay the deprecation of third-party cookies. Dan and Lee break down what this shift means for marketers, brands, and agencies alike, and how to stay adaptable in a constantly changing industry.

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Balancing Work and Life in a Marketing Career

60 - Lee and Dan

Balancing Work and Life in a Marketing Career

Lee and Dan reflect on how they’ve navigated the challenge of maintaining a healthy work-life balance in a fast-paced marketing environment. They dive into what’s worked, what hasn’t, and how they’ve tailored a benefits package that truly supports the team’s needs.

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B2B vs B2C: What Marketers Can Learn from Both

59 - Lee and Dan

B2B vs B2C: What Marketers Can Learn from Both

Dan and Lee dive into the ongoing debate between B2B and B2C marketing. Are the differences as stark as they seem, or are there valuable lessons marketers can take from both? They explore how B2B companies can innovate by drawing inspiration from B2C strategies.

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Why the New Agency Model Delivers More for Clients

58 - Lee and Polly

Why the New Agency Model Delivers More for Clients

Lee and Polly explore how modern agencies are moving beyond Friday pub sessions to create a culture that prioritises team well-being and core values. They dive into the benefits of this new model, how it impacts client relationships, and why it leads to better outcomes.

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Marketing Predictions for 2024/25: Insights from 15+ Years of Experience

57 - Lee and Dan

Marketing Predictions for 2024/25: Insights from 15+ Years of Experience

Lee and Dan reflect on the past year at Flaunt and share their predictions for 2024 and 2025. They discuss the evolving role of AI in marketing, and how it will impact influencers, workflow efficiency, and marketing strategies moving forward.

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Agency Red Flags…The targets your PR agency should be looking for.

56 - Polly and Dan

Agency Red Flags…The targets your PR agency should be looking for.

Diving into the world of PR and agency red flags. Quality over quantity might be an overused phrase, but a seriously important one when it comes to PR and digital marketing - We're discussing the pitfalls of setting link KPIs based on just that.

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55 - Lee and Polly

Why viral products flop.

Remember the frenzy over Prime energy drinks? While the product initially flew off the shelves, its popularity quickly fizzled, with bottles now found in bargain bins. Lee and Polly explore why viral products often fail to maintain long-term success.

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GA4: What SEOs Really Think and Why It Matters

54 - Lee and Daniel (Flaunt Digital)

GA4: What SEOs Really Think and Why It Matters

Lee is joined by Daniel Dudley, Head of Technical SEO at Flaunt Digital, to dive into the highs and lows of Google Analytics 4 (GA4). With the end of GA3, marketers are facing a learning curve—and Daniel doesn’t hold back on sharing his honest thoughts about the transition.

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Why TikTok Should Be Part of Your Search Marketing Strategy

53 - Lee and Dan

Why TikTok Should Be Part of Your Search Marketing Strategy

We discuss TikTok as a search engine and what this means for marketers, including the blurred lines between social media platforms and traditional search engines, and why TikTok’s search functionality is increasingly being leveraged by users and brands.

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What It Takes to Become a B Corp: Flaunt’s Journey to Certification

52 - Lee and Polly

What It Takes to Become a B Corp: Flaunt’s Journey to Certification

We celebrate our long-awaited B Corp certification. They take you behind the scenes of the extensive process, which has some great insights, whether you’re an aspiring B Corp or simply curious about what it takes to earn the prestigious certification.

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SEO Today: Have SEOs Really “Ruined the Internet”?

51 - Lee and Dan

SEO Today: Have SEOs Really “Ruined the Internet”?

We explore the ever-evolving world of SEO, the challenges brands and agencies face today, and the growing gap between what SEO should be and its current state. Along the way, they discuss how SEO strategies have shaped—and sometimes complicated—the online experience.

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The Pitch Process: Insights with Russell Oakley

50 - Lee and Russell (The Go! Network)

The Pitch Process: Insights with Russell Oakley

Lee sits down with Russell Oakley, founder and managing director of The GO! Network, to explore the evolving world of competitive pitching. They dive into how time pressures affect the pitch process and the growing conversation around charging for pitches.

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This or That: Marketing Dilemmas Answered

49 - Lee and Polly

This or That: Marketing Dilemmas Answered

Lee and Polly tackle a series of "This or That" marketing dilemmas. From manual vs. automated bidding strategies to the ongoing debate between minimalist and maximalist design, they share their insights on a range of key topics in digital marketing.

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48 - Lee and Polly

How a Toxic Workplace Can Destroy Your Brand

Lee and Polly dive into the damaging effects of toxic workplace cultures and how they can have long-lasting consequences for employees and brands. They discuss how these workplaces can erode trust, affect employee well-being, and ultimately harm brand reputation.

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Innovate or Fall Behind: Keeping Up with Marketing Trends

47 - Lee and Dan

Innovate or Fall Behind: Keeping Up with Marketing Trends

We explore why brands and businesses must innovate to stay ahead in an ever-changing market and how the downfall of once-iconic brands like Wilko, Toys R Us, and Blockbuster was due to their failure to adapt to new trends and technologies.

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the team.

Lee Fuller

CEO

Meet Lee: CEO, founder, and your podcast host for brutally honest business commentary. With a calm, mild-mannered style, Lee dives into agency behind the scenes, founder stories, and marketing specialisms. Expect the odd f-bomb and real-life stories from years of industry experience. Join Lee for pragmatic insights and a refreshing take on the digital and agency world.

Dan Wall

Sales Director

Meet Dan, your go-to for all things business, sales, and real-world marketing. With a knack for asking the tough questions, Dan leaves no topic untouched. Whether it’s agency-client relationships or pitching horrors, tune in for blunt, sarcastic insights - Yorkshire-style.

Polly Chapman

Senior Brand Communications Manager

Meet Polly, your no-nonsense podcast host. She explores the gritty world of social media, digital marketing, agency culture, and news with a sharp wit and a knack for storytelling. Polly’s style? Blunt, honest, challenging, and quick. If you’re tired of sugarcoated nonsense, Polly’s your podcast guru.

George Heron

Junior Designer

Demi Ward

Brand Communications Executive

fancy being our next guest?

Think you’ve got what it takes? Step up and join the conversation. Apply now.

A Podcast by Flaunt Digital.

listen now

our latest.

Why Being a B Corp Isn’t Just a Badge – It’s a Business Model

listen on:

What to Do When Your Marketing Plan Goes Wrong

listen on:

How Behavioural Science Shapes Marketing Strategies

listen on:

Leadership, Tech and Unconventional Thinking with Andy Crossley

listen on:

Essential Skills Every Digital Marketer Needs

listen on:

Can Organic Content Still Compete with Paid Ads?

listen on:

Balancing Brand Awareness and Direct Selling

listen on:

The Rise of Print Magazines: Supermarket Marketing Done Right.

listen on:

2024 in Review: Marketing Trends That Defined the Year (and What’s Next in 2025)

Does industry experience matter when choosing an agency?

listen on:

Decoding Ad Spend: What You Need To Know

listen on:

What Your Marketing Agency Should Be Accountable For.

listen on:

Building the Right Digital Marketing Team

listen on:

Social Media in Your Marketing Strategy

listen on:

What Effective Marketing Goals Should Look Like.

listen on:

Do You Need a Marketing Agency? Key Signs to Look For

listen on:

From Sound to Strategy with KEF’s Sarah Yule

listen on:

The End of 3rd Party Cookies: What It Means for Marketers

listen on:

Balancing Work and Life in a Marketing Career

listen on:

B2B vs B2C: What Marketers Can Learn from Both

listen on:

Why the New Agency Model Delivers More for Clients

listen on:

Marketing Predictions for 2024/25: Insights from 15+ Years of Experience

listen on:

Agency Red Flags…The targets your PR agency should be looking for.

listen on:

Why viral products flop.

listen on:

GA4: What SEOs Really Think and Why It Matters

listen on:

Why TikTok Should Be Part of Your Search Marketing Strategy

listen on:

What It Takes to Become a B Corp: Flaunt’s Journey to Certification

listen on:

SEO Today: Have SEOs Really “Ruined the Internet”?

listen on:

The Pitch Process: Insights with Russell Oakley

listen on:

This or That: Marketing Dilemmas Answered

listen on:

How a Toxic Workplace Can Destroy Your Brand

listen on:

Innovate or Fall Behind: Keeping Up with Marketing Trends

listen on:

follow us.

the team.

fancy being our next guest?

A Podcast by
Flaunt Digital.