A Podcast by
Flaunt Digital.

In this episode of Resting Pitch Face, Lee and Chris Hodgson (COO at Flaunt Digital) dive into the world of ad spend, breaking down how to allocate budgets effectively, navigate the balance between brand and performance marketing, and adapt to a rapidly changing digital landscape.

From understanding the role of AI in campaign management to tackling attribution challenges, this episode is packed with insights to help marketers and business leaders make smarter decisions with their budgets. Whether you’re running small campaigns or managing large-scale paid media, Lee and Chris provide practical advice to maximize ROI and stay ahead of the curve.

If you’re unsure how to prioritize brand awareness versus direct response, optimize your ad spend across platforms, or make sense of attribution data in a multi-touchpoint world, this episode will provide clarity and actionable strategies.

Key Topics:

The balance between brand-building and performance marketing
How to effectively integrate AI into your ad strategies
Attribution challenges: making sense of data in a multi-channel landscape
Why diversification in paid media strategy is more critical than ever
Tips for optimizing ad spend to drive both short-term and long-term results
Quickfire round: Google Ads vs. Facebook Ads, big-budget campaigns vs. focused campaigns, and more

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In this episode of Resting Pitch Face, Polly and Dan tackle a critical topic for growing businesses: How do you build the right digital marketing team? From identifying essential roles to fostering a collaborative culture, Polly and Dan explore how to create a team that aligns with your business size, goals, and growth plans. Whether you’re assembling your first marketing team or scaling an established one, this episode is packed with practical advice to help you build a group of experts who can drive your brand forward. If you’re unsure which roles to prioritize, how to balance specialists and generalists, or how to evolve your team as your business grows, this episode will provide clarity and actionable insights. Key Topics:

• Must-have roles for a digital marketing team
• Balancing generalists and specialists for agility and expertise
• Tailoring your team to match your business goals and size
• The importance of culture and collaboration for team success
• How to scale your team and stay on top of digital marketing trends
• Quickfire round: Specialist vs. generalist, in-house vs. agency, SEO focus vs. paid ads focus, and more

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In this episode of Resting Pitch Face, Lee and Polly discuss all things social media strategy to answer the following question: How much social media is enough for your business? With a landscape full of platforms and endless content possibilities, it’s easy to feel overwhelmed. Lee and Polly break down how to strike the right balance and create a social media presence that supports your brand goals—whether you’re focusing on awareness, engagement, or conversions. If you’re looking to fine-tune your social media strategy, determine where to focus your efforts, or measure the impact of your content, this episode is full of insights to help you use social media effectively without overdoing it. Key Topics:

• The role of social media in a successful marketing strategy
• How to assess the right amount of social media content for your business
• Benefits and challenges of using multiple platforms
• Key metrics to measure social media ROI
• Risks of “overdoing it” and maintaining a balanced approach
• Quickfire round: Posting daily vs. posting weekly, Instagram vs. TikTok for brand awareness, Engagement focus vs. follower growth focus and more.

Subscribe to Resting Pitch Face for weekly insights into maximizing your business’s digital presence.

In this episode of Resting Pitch Face, Lee and Dan discuss what makes the foundation of a successful marketing strategy. Every business needs them, but are yours effective? Lee and Dan break down what it takes to define and maintain strong marketing goals, from aligning with business objectives to making adjustments when the market shifts. Whether you’re looking to sharpen your marketing focus, measure campaign performance, or ensure all teams work toward shared outcomes, this episode is packed with insights to help you set and track goals that make a real impact. Key Topics:

• Why marketing goals are essential to business success
• Characteristics of effective marketing goals
• How to align marketing goals with overall business objectives
• Common mistakes to avoid when setting goals
• Adapting goals as market conditions change
• Quickfire round: Brand awareness vs. lead generation, short-term vs. long-term goals and more

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