A Podcast by
Flaunt Digital.

Diving into the world of PR and agency red flags. Quality over quantity might be an overused phrase, but a seriously important one when it comes to PR and digital marketing – We’re discussing the pitfalls of setting link KPIs based on just that.

Lee is joined by Daniel Dudley, Head of Technical SEO at Flaunt Digital, to dive into the highs and lows of Google Analytics 4 (GA4). With the end of GA3, marketers are facing a learning curve—and Daniel doesn’t hold back on sharing his honest thoughts about the transition.

Lee and Polly tackle a series of “”This or That”” marketing dilemmas. From manual vs. automated bidding strategies to the ongoing debate between minimalist and maximalist design, they share their insights on a range of key topics in digital marketing.

Lee and Dan reflect on how they’ve navigated the challenge of maintaining a healthy work-life balance in a fast-paced marketing environment. They dive into what’s worked, what hasn’t, and how they’ve tailored a benefits package that truly supports the team’s needs. 

Lee and Polly reflect on the biggest marketing trends of 2024 and what’s set to dominate in 2025. From the rise of AI and the explosion of social shopping to the resurgence of authentic, human-driven marketing, they unpack what worked, what didn’t, and what to expect next.

Polly and Dan tackle a question almost every business asks when hiring a marketing partner: Does industry experience matter? They explore the pros and cons of working with an agency that knows your sector inside and out versus one that brings fresh perspectives from other industries.

Lee and Chris Hodgson (COO at Flaunt Digital) dive into the world of ad spend, breaking down how to allocate budgets effectively, navigate the balance between brand and performance marketing, and adapt to a rapidly changing digital landscape.

Polly and Dan tackle a critical topic for growing businesses: How do you build the right digital marketing team? From identifying essential roles to fostering a collaborative culture, Polly and Dan explore how to create a team that aligns with your business size, goals, and growth plans.

We explore why brands and businesses must innovate to stay ahead in an ever-changing market and how the downfall of once-iconic brands like Wilko, Toys R Us, and Blockbuster was due to their failure to adapt to new trends and technologies.

Lee and Polly dive into the damaging effects of toxic workplace cultures and how they can have long-lasting consequences for employees and brands. They discuss how these workplaces can erode trust, affect employee well-being, and ultimately harm brand reputation.

Lee sits down with Russell Oakley, founder and managing director of The GO! Network, to explore the evolving world of competitive pitching. They dive into how time pressures affect the pitch process and the growing conversation around charging for pitches.

We explore the ever-evolving world of SEO, the challenges brands and agencies face today, and the growing gap between what SEO should be and its current state. Along the way, they discuss how SEO strategies have shaped—and sometimes complicated—the online experience.

We celebrate our long-awaited B Corp certification. They take you behind the scenes of the extensive process, which has some great insights, whether you’re an aspiring B Corp or simply curious about what it takes to earn the prestigious certification.

We discuss TikTok as a search engine and what this means for marketers, including the blurred lines between social media platforms and traditional search engines, and why TikTok’s search functionality is increasingly being leveraged by users and brands.

Remember the frenzy over Prime energy drinks? While the product initially flew off the shelves, its popularity quickly fizzled, with bottles now found in bargain bins. Lee and Polly explore why viral products often fail to maintain long-term success.

Lee and Dan reflect on the past year at Flaunt and share their predictions for 2024 and 2025. They discuss the evolving role of AI in marketing, and how it will impact influencers, workflow efficiency, and marketing strategies moving forward.

Lee and Polly explore how modern agencies are moving beyond Friday pub sessions to create a culture that prioritises team well-being and core values. They dive into the benefits of this new model, how it impacts client relationships, and why it leads to better outcomes.

Dan and Lee dive into the ongoing debate between B2B and B2C marketing. Are the differences as stark as they seem, or are there valuable lessons marketers can take from both? They explore how B2B companies can innovate by drawing inspiration from B2C strategies.

The digital marketing world has been abuzz since Google’s announcement to delay the deprecation of third-party cookies. Dan and Lee break down what this shift means for marketers, brands, and agencies alike, and how to stay adaptable in a constantly changing industry.

Join Lee at the KEF Music Gallery London, with Sarah Yule – the Marketing Director for KEF Europe and General Manager of KEF Music Gallery. This episode is JAM-PACKED with insights into creating a strong brand, commercial decision-making and managing failures.

Do you need a marketing agency? With the rise of in-house teams, freelancers, and AI tools, the marketing landscape is more crowded than ever. We break down the key signs that it might be time to bring in an agency, and when it may not be the right time.

Every business needs a marketing strategy, but are yours effective? Lee and Dan break down what it takes to define and maintain strong marketing goals, from aligning with business objectives to making adjustments when the market shifts.

How much social media is enough for your business? With a landscape full of platforms and endless content possibilities, it’s easy to feel overwhelmed. Lee and Polly break down how to strike the right balance and create a social media presence that supports your brand goals.

Polly and Dan tackle a critical topic for businesses investing in marketing partnerships: What should your marketing agency be accountable for? From setting clear KPIs to fostering transparency and adaptability, Polly and Dan explore how to ensure your agency delivers on its promises.

Lee and Dan take a closer look at how supermarkets like Aldi and Lidl have transformed their brands—and ask: What can other businesses learn from their approach? They unpack the rise of print magazines as a powerful tool for engaging audiences.

We explore how to balance long-term brand building with short-term direct selling, including the pitfalls of focusing too heavily on performance marketing, the role of community in loyal customers, and how brand awareness can make your marketing spend more efficient.

Lee and Polly break down the essential skills every digital marketer should master. From skills that separate great marketers from the rest, the role of AI in the marketing landscape and the the truth about marketing degrees, Lee and Polly have got you covered.

Lee and Polly break down the essential skills every digital marketer should master. From skills that separate great marketers from the rest, the role of AI in the marketing landscape and the the truth about marketing degrees, Lee and Polly have got you covered.