Underpinning everything we do. We make sure brands get seen by the people looking for them. Technically-sound websites, optimised content and innovative solutions that put brands top of the SERPs.
our approach.
"With more frequent and significant Google algorithm updates than ever before, technical SEO should be a core part of any SEO strategy, from completing formal technical and CRO audits to ad-hoc site testing and GSC / data monitoring; integrating with content, digital PR, paid media and development teams or agencies to enhance their projects; or simply creating optimised H1 tags and meta data."
Data Analysis & SEO Strategy
Honestly, we really do love data. Data is the foundation of everything we do when it comes to SEO strategy. With tools like GA4, GSC, SEOMonitor, Similarweb, Ahrefs, Screaming Frog and lots more at our fingertips, we have access to thousands of data points on your website. We analyse, we interpret, we use the data to make real-time decisions based on fact, and create strategies based on genuine insights across formal audits, ad-hoc testing and regular SEO reporting. We also utilise a live reporting dashboard that clients can access 24/7, on a suitable platform like Looker Studio or PowerBI (we can be flexible).
Website Migration SEO Support
A website migration is rarely pain-free, but having the support of an experienced SEO team can help to make it easier. We’ll work with your development team or agency to ensure the organic search presence of your brand is maintained throughout the migration; completing in-depth audits of your website at several stages throughout the build and launch process, and keeping a close eye on organic performance throughout the full process.
Technical SEO Auditing
Technical auditing is one of the first things we do with any new client. Typically we prioritise a “Quick Wins” recommendations document, with a list of low-resource actions that can have a BIG impact on SEO performance. From here we complete a full technical SEO audit that covers 150+ touchpoints from server and site speed optimisation, schema markup and metadata analysis, to CRO and crawlability optimisations. We also complete ongoing manual testing of your website to pinpoint any new issues, as well as using automated alert tools and first and third-party data sources to form ad-hoc recommendations.
Site Speed / Core Web Vitals Optimisation
Research from Walmart shows that an increase in site loading speeds by 1 second can improve conversions by 2% – imagine the impact of a 5+ second improvement! Site speed and Core Web Vitals is not only an important SEO factor but can impact website user experience and conversion rate across all online channels. We’ll complete an initial quick wins audit along with a more in-depth audit, ideally in collaboration with your development team, to create more complex recommendations. From here, we can monitor ongoing speed performance to ensure these improvements are maintained throughout the addition of new images, modules or other files to the website.
Conversion Rate Optimisation
Let’s be honest, for most businesses, the number one priority is making money – this is where CRO comes in. CRO typically stands on its own, but we integrate this into everything that we do in technical SEO. We don’t just want to drive organic sessions to your website, we want to convert this traffic into customers too. Utilising CRO best practices, leaked playbooks from Google’s internal teams (don’t tell anyone), and user engagement analysis from tools such as Hotjar or Microsoft Clarity, we can form a robust A/B testing programme to enhance conversions across your website. CRO quick wins also form a core part of our formal and ad-hoc technical SEO audits.
GA4 / Data Clarity Audit
It’s fair to say that most of us have had problems with data since the introduction of GA4. From significant UI changes to weird default settings, and random bugs to data that changes every hour – GA4 can be a minefield to say the least! We’ll help you to get the most out of your GA4 account, and any other data platforms that you use. By completing an in-depth audit of your tools, we’ll verify the quality of your data and determine any issues that may be causing poor data quality. We can then work with your development team, or the Flaunt Digital development team if resources are already tight, to implement and test the fixes.
Website Migration SEO Support
A website migration is rarely pain-free, but having the support of an experienced SEO team can help to make it easier. We’ll work with your development team or agency to ensure the organic search presence of your brand is maintained throughout the migration; completing in-depth audits of your website at several stages throughout the build and launch process, and keeping a close eye on organic performance throughout the full process.
Site Speed / Core Web Vitals Optimisation
Research from Walmart shows that an increase in site loading speeds by 1 second can improve conversions by 2% – imagine the impact of a 5+ second improvement! Site speed and Core Web Vitals is not only an important SEO factor but can impact website user experience and conversion rate across all online channels. We’ll complete an initial quick wins audit along with a more in-depth audit, ideally in collaboration with your development team, to create more complex recommendations. From here, we can monitor ongoing speed performance to ensure these improvements are maintained throughout the addition of new images, modules or other files to the website.
GA4 / Data Clarity Audit
It’s fair to say that most of us have had problems with data since the introduction of GA4. From significant UI changes to weird default settings, and random bugs to data that changes every hour – GA4 can be a minefield to say the least! We’ll help you to get the most out of your GA4 account, and any other data platforms that you use. By completing an in-depth audit of your tools, we’ll verify the quality of your data and determine any issues that may be causing poor data quality. We can then work with your development team, or the Flaunt Digital development team if resources are already tight, to implement and test the fixes.
our clients
our experts answer FAQ's
Daniel Dudley
When is the next Google algorithm update?
Google updates its algorithm several times a day, with core updates typically coming every 3-6 months. Major updates that are not core updates also happen regularly (sometimes bi-monthly, sometimes more frequently), with the unhelpful content, spam and page experience updates being some of the most known major updates in recent years.
Phil Griggs
How long does it take for SEO to work?
Historically you could expect to see progress in 6+ months, but SEO works much faster in 2024. With our quick wins audit in Month 1, we typically expect to see progress by Month 3 and often sooner depending on implementation speed. Combined with CRO this can be more of a quick win that you might think, especially if you’re having problems with soaring CPCs in your paid advertising.
