the brief.
Since 2020, we have been improving paid performance and increasing revenue levels from paid activity year on year for Audio-Technica. International reach has been a focus over the last 18 months. Expanding our strategy for PPC, Paid Social and Display activity to include international territories.
challenges
Budget
Scaling revenue whilst also controlling efficiencies whilst the budget remains the same.
Expansion
Multi-territory expansion into FR, DE, and NL alongside historic main activity for the UK.
Competition
Strong third-party retailer presence, competing with Amazon and other retail partners.
solutions.
our approach
We assessed performance and adopted a constant test-and-learn approach to paid activity. We were quick to adopt new automation-based campaign types, which included standard shopping to smart shopping, smart shopping to performance max. We also test new channels, such as TikTok, to leverage products aimed at a younger audience.
Through our use of granular product title campaigns, we were able to target users looking for specific products and capture traffic based on the intent level of the user. As well as developing scripts and tech to assist with the manual process of stock checks for the above search campaigns.
0%
year-on-year increase in transactions* delivered through paid activity
0%
increase in YOY revenue* delivered through paid activity
Paid media is key for e-commerce marketing, and understanding how to leverage the right platforms for your brand isn’t always easy. Luckily for you, Flaunt are specialists on the topic and, as always, we’re here to help. Chat to one of our team and see how we can accelerate your paid campaigns.
