#AdventuresAndAperitifs: SixStarCruises X Regent Seven Seas Cruises

We worked with 38 influencers on this campaign across different niches. The influencers taking part in the campaign were briefed and provided with campaign materials to create original content to share with their audience.

To help with their content creation, participants were sent a luxurious cocktail hamper which featured branded merchandise including an apron, cocktail shaker and coasters along with the ingredients needed to make popular cocktails on board Regent Seven Seas Cruises. 

The influencers created social media content to share the campaign and competition with their audience. All content included the campaign hashtag and where relevant, links to the landing page. 

The 38 influencers we collaborated with produced high-quality content across social media and blog content which resulted in;

To amplify the reach of this campaign, we produced press releases which we outreached to national, regional, lifestyle and cruise specific publications.

We produced press releases with two different angles, tailored to different types of publications. The press hooks we covered included ‘Instagram hashtag data to reveal the 30 most Instagrammed cocktails of 2022’. We conducted original research into ‘The 30 Most Instagrammed Cocktails Of 2022’ using hashtag data on Instagram to give us a data-led press release which we know from experience lands well with press. Press activity gained coverage from a number of lifestyle publications including titles such as The Daily Brit, Luxe Bible and Taste At 55.

We also outreached a cruise specific press release around ‘Regent Seven Seas Cruises celebrates 30 years of cruising’ which was picked up by cruise specific titles. 

Press activity increased the reach of this campaign and contributed to the great results we gained from this campaign.