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The Life You Can Save

The Life You Can Save: Increasing Digital Impact to Provide More Donations during Giving Season

Paid Media
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About the client.

The Life You Can Save identify and promote charities that have been evaluated so that donors can maximise their impact with cost-effective donations. These charities focus on global health, poverty alleviation, and educational development.

The brief.

The campaigns focus was to increase donor engagement and contributions to highly effective charities in their, “Maximise Your Impact” fund, and Flaunt were tasked to create a Giving Season campaign that involved email marketing, social media, creative graphics, and paid media campaigns.

Challenges

Grant accounts

Technical Issues caused a delay in securing the AUS Grant Account

External factors

The US election and LA Wildfires

Inconsistent attribution

Discrepancies in how conversions or engagements were tracked across different channels

our approach.

 

 

To reach new audiences and build awareness, we introduced additional top-of-funnel campaign types, including Google Display, and expanded prospecting across Meta. These efforts helped cast a wider net and increase visibility among potential supporters.

We maintained the campaigns for Peter Singer’s book downloads at a low level to drive interest whilst testing Demand Gen campaigns, with the goal of driving high-quality traffic to the campaign landing page. This was to introduce the brand to new users and move them closer to conversion. 

We increased the budget on audience segments with high-intent to donate, and leaned into automation tools to maximise efficiency and scale. This allowed us to reach users with stronger signals of interest at the right moment. We moved people down the funnel through retargeting strategies.

These retargeting campaigns aimed to re-engage site visitors and previous donators. A tailored approach was taken for past donors, using differentiated messaging to help reignite their support.

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Increase in online donations for paid search campaigns

0%

Increase in offline donations

0k%

Increase in sessions for paid social campaigns

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Increase in impressions, influenced by more top-of-funnel activity

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Increase in donations

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