KI was in the middle of a rebrand as part of the website build, which means there was a lot of room for collaboration and theme testing to fit how KI wanted to be perceived.
We worked closely with KI’s brochure design team and undertook regular rounds of experimentation with elements and layouts to make sure we were bringing in core elements of the KI brand.
A key focus with the layouts was making sure that we were educated users.
This meant that even if a user was unaware of KI before clicking onto the site, they could quickly navigate the website to find KI’s array of products and case studies.
We did this through clear calls to action and a really simple site map to make sure that users can quickly find and navigate to the correct page.
To make sure we hit the brief, we needed to spend time with KI, picking their brains on the key bits of information about their products that would help educate the user and show off key elements of their products, like sustainability and customisation.
From a development perspective, we audited their main navigation page and decided to create a hierarchy of content so that users had an easier journey in navigating core pages across the website.
This also involved removing pages that weren’t contributing to the business’s overall objectives.
